brings high quality, high end, made-to-order furniture, at low prices, to the UK market. Products are sent directly from the manufacturer to the consumer, cutting out any middlemen. Also, items are available only online, keeping prices 60-80% lower than traditional retail stores.

Founders: Ning Li, Julien Callede, Chloe Macintosh, Brent Hoberman
EST: 2009
HQ: London
Investors: PROfounders Capital, Partech Ventures, Eight Roads Ventures, Level Equity, Jaina Capital, and John Hunt
Status: ACTIVE